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Top related persons:
Edelman - 1 Taco Bell - 1 Brian Buchwald - 1 Buchwald - 1 Weber - 1 Interpublic Group's Weber - 1 Jay Pattisall - 1 Forrester - 1
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Talkwaker Ketchum gatekeepers Midwest
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Business - 2 eBay - 1 New York Times - 1 Google - 1 Adobe - 1 Edelman - 1 WPP - 1 Zeno - 1

Search resuls for: "Weber Shandwick"


3 mentions found


☆ A top exec at PR giant Edelman lays out its plan to invest in generative AI
  + stars: | 2024-04-26 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
To do so, Edelman recently promoted Brian Buchwald to global chair of product and AI to oversee the firm's AI investments. Buchwald joined Edelman in 2023 and was previously the global head of product, trust data, and technology at the firm. Previously, this tool used small language models and now uses generative AI and large language models, Buchwald said. Using generative AI has increased the tool's ability to predict future trustworthiness with 97% accuracy, he said. More broadly, holding companies have made significant investments into generative AI for content creation that compete with Edelman.
Persons: Edelman, Taco Bell, Brian Buchwald, Buchwald, Weber, Interpublic Group's Weber, Jay Pattisall, Forrester Organizations: eBay, Business, New York Times, Google, Adobe, Edelman, WPP Locations: Talkwaker
☆ PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
  + stars: | 2024-04-25 | by ( Marta Biino | Lauren Johnson | ) www.businessinsider.com   time to read: +9 min
Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.
Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, —, upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest
☆ IPG Joins Ad Holding Companies in Raising 2022 Organic-Growth Forecast
  + stars: | 2022-10-21 | by ( Katie Deighton | ) www.wsj.com   time to read: +4 min
Organic revenue growth, which removes the effects of currency fluctuations, acquisitions and disposals, was at 5.6%. Mr. Krakowsky told investors that the media planning-and-buying group IPG Mediabrands had seen double-digit organic growth. IPG’s more traditional advertising business, which includes its healthcare marketing agency IPG Health, fared better with organic growth of 6.7%. Its communications and experiential businesses, including agencies Weber Shandwick and Golin, posted organic growth of 7.8%. IPG’s organic growth was the weakest in the U.S., the company’s largest market, where it reached 4.4%.
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